Color in your mailer matters.

Direct Mail for the Modern Marketer August 29, 2019 11 Shades of Direct Mail Color Strategy Credit: Pixabay by garageband By Summer Gould  The use of color in direct mail is very important. The right colors can increase your response … Continued

More Great Marketing Tips!

How Marketers Can Add Delight to the Customer Experience Credit: Getty Images by d3sign From Target Marketing August 14, 2019 By Daniel Burstein When we talk about the customer experience, there are some CX essentials that are proven to consistently … Continued

Direct Mail for the Modern Marketer

July 2, 2019 Need Prospects? 5 Direct Mailing List Types to Help You Find Them Credit: Pixabay by MasterTux By Summer Gould Direct mail is a great way to reach targeted prospects to turn them into customers, but how do … Continued

Another Satisfied Customer!

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Direct Marketing

Consider a New Direct Mail Strategy of Turning a ‘No’ to ‘Yes’ Credit: Pixabay by Tero Vesalainen By Summer Gould Direct mail has been around for a long time, so there are many established strategies to get the best results. … Continued

QR Codes Are Still Relevant!

QR Codes Are Even More Relevant in 2019 By Barbara A. Pellow Despite having been around for decades and receiving much media attention, QR codes never became the revolutionary mobile marketing tool that businesses and marketers had hoped. When Apple … Continued

Direct Mail is Back!!!

May 3, 2019, 06:00am The Secret Sauce Behind Direct Mail’s Resurgence Bruce McMeekin Forbes Councils Forbes Agency Council CommunityVoice Post written by Bruce McMeekin Bruce McMeekin is CEO and Founder of BKM Marketing, an integrated marketing agency based in the Boston … Continued

Content of your direct marketing matters! Duh!

3 Tips, Now That 98% of B2B Marketers Value Content Marketing Credit: Getty Images by Compassionate Eye Foundation By Heather Fletcher Content marketing is “finally” valued by B2B marketers, according to an inaugural study by Walker Sands Communications. But considering … Continued

The Time is NOW to Promote Print!

As eBooks and Social Media are Losing Favor, the Time is NOW to Promote Print with Success Stories An American Printer Commentary By Andy & Julie Plata Co-CEOs, the OutputLinks Communications Group Many companies, including Lush, the cosmetics company, have … Continued