More Direct Mail Fun Facts!

Direct Mail Statistics That Will Have you Running to the Post Office Social media, email, search engine optimization, print advertising, trade shows, conferences… There are so many marketing channels nowadays that business owners often overlook a tried-and-tested marketing method that … Continued

Print Still Matters in 2020!

  Today, many companies focus on email marketing, blogging, video and social media marketing to raise brand awareness, increase website traffic and boost sales. The one medium that is largely overlooked is print media. It makes sense; according to Statista, … Continued

Print Lives.

Why Print Is a Digital Champion — Plus How to Measure Success By Lauren Ackerman In a world where everyone is scrambling to label themselves “data-driven,” catalog marketers and direct mailers get to claim veteran status. We were data-driven before … Continued

Is Your Direct Mail Trustworthy?

Direct Mail for the Modern Marketer February 6, 2020 6 Ways to Make Sure It Is Credit: Pixabay by Gerhard Gellinger By Summer Gould Direct mail is a very popular and effective marketing channel. According to MarketingSherpa, 76% of people … Continued

The Pendulum Is Swinging Back to the Usage of Print

2020 Direct Mail Outlook Reveals Combining Print, Digital Crucial By Toni McQuilken For years now, the so-called common wisdom was that “print is dead” and electronic media will make applications, such as direct mail communications completely obsolete. But print is … Continued

Envelope vs Postcards- You Decide

Click below to read about how envelopes and postcards impact your direct mailing. 2019_Postcard_Envelope_Direct_Mail_White_

Paper Matters.

Direct Mail Enhancement Strategy: Part 1, Paper Stock Credit: Pixabay by stux By Summer Gould In order to create direct mail that enhances your ROI, you need to come up with a strategy to get attention, as well as offer … Continued

Millennials want printing, who knew?

How and Why Marketing to Millennials Will Print Boosts Engagement By Heather Fletcher By marketing to Millennials, brands are rediscovering that print is an engagement goldmine. What’s surprising them, however, is how thirsty Millennials are for print marketing. Neil Howe, … Continued

4 Ways to Cultivate an Effective Direct Mail Experience

Credit: Pixabay by Pexels By Summer Gould What direct mail experience do your customers and prospects get when they receive your mail pieces? The first moment when they touch and interact with your mail piece is the moment when you … Continued