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Is Your Direct Mail Trustworthy?

Direct Mail for the Modern Marketer February 6, 2020 6 Ways to Make Sure It Is Credit: Pixabay by Gerhard Gellinger By Summer Gould Direct mail is a very popular and effective marketing channel. According to MarketingSherpa, 76% of people … Continued

The Pendulum Is Swinging Back to the Usage of Print

2020 Direct Mail Outlook Reveals Combining Print, Digital Crucial By Toni McQuilken For years now, the so-called common wisdom was that “print is dead” and electronic media will make applications, such as direct mail communications completely obsolete. But print is … Continued

Envelope vs Postcards- You Decide

Click below to read about how envelopes and postcards impact your direct mailing. 2019_Postcard_Envelope_Direct_Mail_White_

Paper Matters.

Direct Mail Enhancement Strategy: Part 1, Paper Stock Credit: Pixabay by stux By Summer Gould In order to create direct mail that enhances your ROI, you need to come up with a strategy to get attention, as well as offer … Continued

Millennials want printing, who knew?

How and Why Marketing to Millennials Will Print Boosts Engagement By Heather Fletcher By marketing to Millennials, brands are rediscovering that print is an engagement goldmine. What’s surprising them, however, is how thirsty Millennials are for print marketing. Neil Howe, … Continued

4 Ways to Cultivate an Effective Direct Mail Experience

Credit: Pixabay by Pexels By Summer Gould What direct mail experience do your customers and prospects get when they receive your mail pieces? The first moment when they touch and interact with your mail piece is the moment when you … Continued

Digital Print Is a Critical Part of Omnichannel Marketing

October 3, 2019 BRAND United University Q&A: Lily Harder of Mintel Comperemedia discusses print’s role in the modern customer journey Credit: Pixabay by English By Leah Wynalek To be heard in this digital age, brands must deliver consistent and relevant … Continued

Using Digital Print as an Audience Engagement Tool CohereOne President Tim Curtis shares how digital printing technologies enable marketing success By Leah Wynalek Digital print is a powerful tool for audience engagement. As consumers are bombarded by new brand messages … Continued

Direct Mail Gone Bad!

Mailing/Fulfillment September 26, 2019 7 Instances of Well-Intended Direct Mail Gone Bad By Summer Gould The following post was originally published by Target Marketing. To read more of their content, subscribe to their newsletter, Today @ Target Marketing. There are … Continued